About me
I'm Tayyab Taj, a Senior UI/UX & Product Designer with over 7 years of cumulative experience designing intuitive, scalable, and engaging digital products. I currently hold active design roles at Servion Soft, YourVA AI, and Tangent Technologies, where I contribute to building innovative solutions across enterprise SaaS, AI-powered platforms, and user-focused mobile/web applications.
My approach to design is deeply rooted in user empathy, data-informed decision-making, and a strong belief in the balance between form and function. Whether I’m designing a product from scratch, refining an existing interface, or creating scalable design systems, my focus is always on delivering solutions that are both impactful for the user and valuable for the business.
I’ve had the privilege of working on 60+ successful projects across 12+ countries, from healthcare startups in the US to fintech tools in Europe, and even AR-powered experiences and entertainment platforms. Every product I design tells a story, one shaped by user journeys, real feedback, and a relentless drive to improve.
Currently, I:
- At Servion Soft, I contribute as a Product Designer focused on creating scalable enterprise SaaS platforms. I work closely with product managers and developers to streamline complex workflows, improve usability across modules, and maintain design consistency through component libraries and documentation.
- At YourVA AI, I lead the design of AI-first digital products, transforming abstract ideas into usable, intelligent interfaces. I’ve designed multiple products from scratch, established a unified design system, and iterated extensively based on AI-specific constraints, ensuring each solution aligns with both user needs and machine capabilities.
- At Tangent Technologies, I work on a variety of healthcare and wellness products, including:
- WoW Health US – A comprehensive health management platform that provides patients with affordable, insurance-free medical services. I redesigned core user flows, improved onboarding UX, and elevated the overall interface to be modern, accessible, and intuitive.
- LaaSy Health – A modular platform that simplifies access to wellness and telehealth services. I contributed to its UX strategy, designed the appointment booking flows, and helped create a seamless cross-platform experience for mobile and desktop users.
- I’m also involved in other internal and client-facing projects, where I provide UX direction, conduct usability tests, and deliver high-fidelity mockups that support Tangent’s mission to build thoughtful, tech-enabled healthcare solutions.
Experience
Other Experiences
Servion Soft | Product Designer
May, 2025 - Present
Tangent Technologies | UI/UX Designer
Mar, 2024 - Present
SoftSeer Limited | UI/UX Designer
Sep, 2022 - Feb, 2024
YourVA AI | Senior UI/UX Designer
July, 2024 - Present
Fiverr& Upwork | Freelance UI/UX Designer
Mar, 2020 - Mar, 2024
Dar e Insaniyat | Coordinator of Content Creation (Volunteer)
Aug, 2021 - Apr 2024
The Managers Club (Student Society of Riphah International University) | Director of Graphic Design
Feb, 2021 - Jul, 2022
The Managers Club (Student Society of Riphah International University) | Director Marketing
Jul, 2022 - Feb, 2023
MultiVerse | Founder
Nov, 2018 - Jun, 2021
Eternity Corporate Trainings | Digital Marketing Manager
May, 2020 - Aug, 2020
Honors & Awards
TiE University APP-A-THON 2022 | Issued by TiE University
Oct, 2022
Secured 5th Position out of 583 participants from across the globe with my submission as, "Check-O-Lang"; an AI-powered language scribe and live translation.
Rise Talent Award | Issued by RISE Rawalpindi
Nov, 2022
Trusted by
My work blends user empathy, data-driven decisions, and clean design systems to create products that are both functional and beautiful. I’ve delivered 60+ successful projects in 12+ countries — from US healthcare startups to fintech tools in Europe and AR-based platforms.